Mitsubishi Electric Group is strengthening its presence in Southeast Asia, opening new offices in Cambodia.
Mitsubishi Electric Asia Pte Ltd, which serves as a sales company for Singapore and a regional headquarters, opened a commercial representative office, while Mitsubishi Elevator (Thailand) Co Ltd launched a local branch office, both in Phnom Penh.
Despite the global economic slowdown, the company sees stable and sustainable growth opportunities in Southeast Asia, which remains a key strategic market, said Toshimitsu Ito, chief representative in Asia-Pacific at Mitsubishi Electric Corp and managing director of Mitsubishi Electric Asia Pte Ltd.
“We find this market to be highly attractive with significant long-term growth potential. That’s why we decided to establish a commercial representative office here, which opened last November,” he said.
Mr Ito said the focus of the Cambodia office is air conditioning, with a strategy to build brand recognition and customer trust.
In addition to air conditioning, the company also offers products such as jet towels, hot water heat pumps, ventilators and air curtains.
“Cambodia’s young population suggests robust future growth and the expanding middle class is expected to lead to greater purchasing power. The tourism sector is on the rise, creating opportunities across multiple industries,” Mr Ito added.
Source: Bangkok Post
